New Media Essay Example | Topics and Well Written Essays - 1500 words

New Media - Essay Example Its examples are the Internet, websites, DVDs, CD-ROMs, vide-games, and computer multimedia. These new media technologies have not only become a necessary part of our daily lives but also have dramatically changed our way of living, affecting almost all aspects of our lives in various ways. As new media technologies have become increasingly the ordinary way by which we transact our daily businesses, its positive impact cannot be denied. In the first place, if the new media has not been beneficial to the lives of individuals and the society as a whole, it would have not been widely used and would have not become as pervasive as it is today. However, against its beneficial effects is its negative impact of what many critics termed as the digital divide, which various definitions (OECD, 2001; Boyd, 2002; Wolff & MacKinnon, 2002; Hilbert, 2011) can be summarized as the disproportionate distribution of new media technologies in terms of access, capability, and usage. Just like the undeniable beneficial impacts of new media technologies, so is the digital divide as statistics show. According to the Digital Divide Network (2002), more or less 429 million online users worldwide actually correspond to only 6% of the entire world population. The small proportion of online users is true even in highly developed countries (Sweden at 61% and Spain at 20%), meaning there exists a digital divide even in highly industrialized countries. But this becomes far greater when access and usage are compared between the â€Å"have† and the â€Å"have not† countries – the International Labor Organization (2001) reports that industrialized countries account for 90% of online users worldwide, with the United States and Canada leading both at 57%. On the contrary, the combined online users of Africa and the Middle East account for only 1% of global online users (as cited in Boyd, 2002, p. 113) The emergence of the digital divide, as can be gleaned from

Business plan Essay Example | Topics and Well Written Essays - 2500 words - 1

Business plan - Essay Example The main purpose and scope of this business plan is to provide general information about the said industry and to highlight the critical areas for successful launching of a new ticket selling point at Brent Street London. The data discussed in this study is based on some certain assumptions and has been collected through number of sources. A careful attempt has been made to present real time data in the study, however, this information may change at any time due to occurrence of any changes in associated factors, and thus the actual outcomes may differ from the projected results. 1. BUSINESS DESCRIPTION Doramex Ltd. is a famous travel agency located at 136 Brent Street, London. The small company has a vast experience of 64 years as working in the business since 1947. The average annual income of the company is around $54, 80,738. Doramex deals with customers belong to entire Europe, North American countries, and China from Asia (Company Profile Page). The company has decided to expan d its area of operations and for this it intends to set up an outlet ‘Express Ticketline’ in London. The new outlet will mainly deal with the selling of airline tickets to the customers at prices lower than the market rate. Although, Express Ticketline will expand its sphere of operations as well as target markets in future, however, initially it will operate as a ticket selling point for local population and the passengers of airline companies like British Airways, Virgin Atlantic Airways, EasyJet, and Atlantic Airlines etc. 1.1 Mission Statement To entertain our customers in terms of their budget, desire, and skill level. To ensure the sustaining of our customers through attractive packages and arrangements 1.2 Vision To go outshine in the field of selling cheap ticket by setting up strategic agreements with airlines, travel agencies, ground transport companies, and entertainment industry. 1.3 Objectives Express Ticketline is intended to meet the following objectives by the end of first financial year. Revenue (through selling of tickets) of $725,000. 25% of tickets will be sold online Maintain a margin of 08% on all airline tickets. 2. INDUSTRY AND MARKET ANALYSIS 2.1 External Factors on Travel Agencies The competitive marketing environment continuously changes, therefore a well thought-out, composed, detailed and consistent analysis is necessary for best evaluation. PEST analysis is considered as the best way to describe those external factors which cannot be directly catered by an organization. Despite of the fact that PEST analysis is used on the basis of previous data, interestingly it can be used as a forecast model (Wilson and Gilligan, 1998).   2.2 Political Factors Express Ticketline is a travel agency which is directly related to airline industry. Any internal or external change in the airline industry will directly affect our agency. The distressing incidents at the start of 21st century have turned out as the most difficult times f or the travel agencies. These incidents included the terrorist attacks in New York on September 11,